Smeetha Thomas

Smeetha Thomas is a freelance writer and content strategist for B2B and SaaS companies. Passionate about building compelling narratives, she helps brands by translating their story and expertise into actionable content that drives qualified traffic and valuable leads.
Tips to write a value proposition statement that your customers will love

How to Create a Unique Value Proposition [5 Real-world Examples]

This blog explores the importance of a unique value proposition (UVP) and provides insights into crafting one effectively. It covers methods such as the ‘jobs to be done’ theory, the value proposition canvas, and Simon Sinek’s Golden Circle model. The article includes real-world examples of successful UVPs from companies like Webflow, Tortuga, Stitch Fix, Evernote, and Duolingo. Additionally, the blog highlights Hiver’s own value proposition, emphasizing its mission to streamline business communication within Gmail.

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