Acquiring new customers is important. That said, an equally critical aspect is retaining existing customers, especially those who might be drifting away. One of the most effective ways to accomplish this is by leveraging customer win-back email templates. Here’s why they’re important:
First, they can help you save time. Instead of starting from scratch every time you want to start a win-back email campaign, you can simply use a template and customize it to fit your specific needs.
Second, win-back email templates can help you improve your results. When you use a template, you’re more likely to include all the important information that lapsed customers need to see. This can help you increase your open rates, click-through rates, and conversion rates.
Finally, win-back email templates can help you create a more consistent brand experience. When you use the same template for all of your win-back emails, you’ll create a more familiar and inviting experience for your customers.
With this context, let’s now explore 9 winning customer win-back email templates.
Table of Contents
- 1. The ‘We Miss You’ Email
- 2. Personalized Discount Offer
- 3. Product/Service Update
- 4. Feedback Request
- 5. Customer Loyalty Program Invite
- 6. Anniversary/Birthday Wishes
- 7. Social Proof
- 8. Shopping Cart Abandonment
- Winning back your customer the right way
1. The ‘We Miss You’ Email
This is the most basic template and should be a part of your win-back strategy. It’s a great way to start the conversation with your inactive users. It’s a straightforward message that expresses your company’s interest in winning back the customer. You may use our free AI email generator to generate such templates with personalized phrases for your customers.
Subject line: We’ve Missed You!
Hi [Customer’s Name],
I hope this email finds you well.
My name is [Your Name], and I’m the [Your Title] here at [Your Company]. I’m writing to you today because I noticed that it’s been a while since you last visited or made a purchase from us.
We really miss your business, and we’d love to have you back.
I know life gets busy, and sometimes things fall by the wayside. But I hope you’ll take a moment to think about why you started doing business with us in the first place. We’re confident you’ll find that we’re still the best choice for you.
Here are a few of the things that we’ve been up to lately: We’ve added a line of new products that we think you’ll love.
– We’ve improved our customer service so that you can get the help you need, when you need it.
– We’ve made some changes to our website to make it easier for you to find what you’re looking for.
– Thank you for your business in the past.
We hope to see you soon!
Best regards,
[Your Name]
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2. Personalized Discount Offer
Offering discount coupons or incentives personalized to the customer’s previous purchasing behavior can be a strong motivation for them to return or re-subscribe.
Hi [Customer’s Name],
I’m writing to you today to express my sincere thanks for your continued support of our business. We’re so grateful for your loyalty and patronage, and we wanted to show our appreciation with a special offer.
As a thank you for your past purchases, we’re offering you a 20% discount on your next order. Simply use the discount code WELCOME20 at checkout to redeem your discount.
We hope you’ll take advantage of this offer and continue shopping with us. We’re always working to improve our selection and offer the best possible customer service, and we’re always happy to hear your feedback.
Thank you again for your business. We look forward to serving you again soon!
Sincerely,
[Your Name]
3. Product/Service Update
Sometimes, customers leave because they needed something your product/service didn’t provide. An update might be the perfect reason to win back inactive customers.
Subject line: Exciting Updates at [Your Company]
Hi [Customer’s Name],
We’ve been working hard to improve our services [Your Company], and we think you’ll love what we’ve done.
Here are a few of the new things you’ll find at [Your Company]:
– A new and improved website
– A wider selection of products
– Faster shipping
– More responsive customer service
We hope you’ll take a look at our new website and see all the great things we’ve been up to. We’re always looking for ways to improve our services, and we appreciate your feedback.
Thanks for being a valued customer!
Sincerely,
[Your Name]
4. Feedback Request
Asking for feedback can show customers that you genuinely value their opinions, which can be an effective win-back email.
Subject: We Miss You!
Hi [Customer’s Name],
I hope this email finds you well.
I’m writing to you today because we’ve noticed that you haven’t been active with us recently. We miss you!
We would love to know if there’s anything we can do to make your experience with us better. Is there anything we can improve on? Are there any features you’d like to see?
Your feedback is important to us, and we appreciate your time in sharing it with us.
Here are a few ways you can provide feedback:
– You can reply to this email and let us know what you think.
– You can leave a review on our website. <hyperlink to review page>
– You can contact our customer service team at customersupport@yourcompany.com
– We’re always looking for ways to improve, and your feedback will help us make [Your Company] even better.
Thanks for being a valued customer!
Sincerely,
[Your Name]
5. Customer Loyalty Program Invite
Loyalty programs can be great motivators for customers to come back and engage with your business and so this deserves a place in your email list.
Subject line: Join Our Loyalty Program and Earn Rewards
Hi [Customer’s Name],
We’re excited to announce the launch of our new loyalty program! As a valued customer, you’re invited to join and start earning rewards today.
With our loyalty program, you’ll earn points for every dollar you spend. You can then redeem your points for discounts, free shipping, and other exclusive rewards.
Here are just a few of the benefits of our loyalty program:
– Earn points for every dollar you spend
– Redeem points for discounts, free shipping, and other rewards
– Get access to exclusive sales and promotions
– Stay up-to-date on the latest product releases
We’re confident that you’ll love our loyalty program. So what are you waiting for? Get in on the program today and start earning rewards!
[CTA link to loyalty program sign-up page]
We hope to see you soon!
Sincerely,
[Your Name]
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Subscription Renewal for inactive subscribers:
Subject line: Don’t Miss Out on Our Exciting Updates
Dear [Customer’s Name],
We noticed your subscription expired recently. Over the past few weeks, we’ve added new features that we think you’ll love. So this is a reminder email to renew your subscription today to enjoy these updates!
Looking forward to having you back!
Best regards,
[Your Name]
6. Anniversary/Birthday Wishes
Another great win-back email are personalized wishes. Personalized messages like these show customers you care about them as individuals, not just as revenue sources.
Email Subject line: Happy Birthday/Anniversary, [Customer’s Name]!
Hi [Customer’s Name],
I’m writing to you today to wish you a very happy birthday/anniversary! I hope you have a wonderful day filled with joy, laughter, and love.
As a token of our appreciation, we’re offering you a 30% off coupon for your next purchase. Simply use the code [COUPON CODE] at checkout to redeem your discount.
We hope you’ll use this coupon to treat yourself to something special. You deserve it!
Thank you for being a valued customer. We appreciate your continued support.
Sincerely,
[Your Name]
7. Social Proof
Showing customers that others love your products or services through testimonials can be a great way to encourage them to return.
Subject: What Our Customers Are Saying
Hi [Customer’s Name],
I wanted to share some of the amazing feedback we’ve received from our customers recently. We’re so grateful for their support, and we wanted to let you know how much they appreciate your business.
Here are a few of the things our customers have said:
– “I love your products! They’re so high-quality and affordable.” – <Customer Name>, <Customer Company Name>
– “Your customer service is amazing! I had a problem with my order, and they were so helpful in resolving it.” – <Customer Name>, <Customer Company Name>
– “I’ve been shopping with you for years, and I’ve never been disappointed. You’re my go-to source for [products or services].” – <Customer Name>, <Customer Company Name>
Our commitment to providing the finest experience is fueled by the appreciation and faith of customers like you. Thank you for being an integral part of our vibrant community!
Looking forward to having you shop with us again soon. Until then, keep being awesome!
Best regards,
[Your Name]
8. Shopping Cart Abandonment
Abandoned cart emails are crucial in e-commerce, because they help recover lost sales, and enhance the overall shopping experience, all of which contribute to increased revenue.
Subject: Something’s Missing… Your Cart Misses You!
Dear [Customer’s Name],
It seems like you left some items behind in your cart. No worries, though – we’ve saved them for you!
[Include item list with images and prices]
Head back to our site to finalize your purchase before these favorites fly off the shelves.
Click [here] to return to your cart. If you need any assistance, our team is always here to help!
Thank you for choosing [Your Company Name]. We look forward to serving you soon.
Best regards,
[Your Name]
Winning back your customer the right way
Each customer leaves for a reason. Your job is to understand that reason and respond with empathy. Maybe their needs changed or they had a bad experience with your product.
A well-timed, thoughtful email can start to rebuild that bridge. What you shouldn’t do is send out a generic email aiming to understand what went wrong for the customer. You need to get as specific as possible, and try getting some information from the customer as to why they left and what can be done to get them back.
The templates mentioned above offer a starting point. Personalize it the way you want to and then start small – maybe with a group of 10-15 ex-customers. This allows you to test the copy, and see what sort of messaging works.
If you are looking for more templates that enable customer communication, check these out:
